GM Videocasts New Concept Car

"What do you think of it?" asks General Motors vice chairman post yesterday on the GM FastLane Blog. At the last count, over 225 customers and car enthusiasts have told Lutz precisely what they think of the North American International Auto Show being interviewed by the Wall Street Journal. The video shows Lutz walking round the concept car with the interviewer, speaking enthusiastically (and with knowledge) about the car and its connectivity with models from previous years - important points for Camaro fans in particular. With this videocast, the Lutz is on record as saying: "The blog has become an important unfiltered (emphasis on unfiltered) voice for the company, our customers and auto enthusiasts." I like the videocast. Compared to the formal communication about the Camaro and the webcast. GM needs to do a great deal of effective communication right now. The word's biggest car maker posted a loss of nearly $5 billion in its North American automotive operations in the first nine months of 2005, according to the GM's Bob Lutz: The disruptive communicator

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