Robert Scoble and Shel Israel point to another example of how corporate communication is changing on their Red Couch book blog. They've already started tracking how GoDaddy is moving up in the Google queries about registering a domain or URL. It's all a very NBA owner, he's using his blog to communicate in his own voice and in more detail his company's side of the story. I think we're going to see CEOs doing more blogging in the future when it comes to addressing issues and less media interviews. Why? It minimizes their risk. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
GoDaddy CEO Fights Super Bowl Ad Ban via Blog
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