Godin on the Music Industry

"The best time to change your business model is while you still have momentum." "Remember the Bob Dylan rule: it’s not just a record, it’s a movement...Bob and his handlers have a long track record of finding movements. Anti-war movements, sure, but also rock movies, the Grateful Dead, SACDs, Christian rock and Apple fanboys. What Bob has done...is seek out groups that want to be connected and he works to become the connecting the point."

"Don’t panic when the new business model isn’t as ‘clean’ as the old one." "The biggest opportunity for the music business is to combine permission with subscription.The possibilities are endless..."

• WHAT DO YOU THINK OF GODIN'S MANIFESTO?  Right on or simplistic pipe dream?


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