Good Links are Like Good Headlines

Writing a blog post is not really that different to writing any other type of copy, especially when it comes to the headline of a post. As with any text, the headline is the grabber, the text that usually first attracts someone to the content itself. To me, this is especially relevant with RSS feeds. I have a lot of feeds in my RSS reader and I tend to quickly scan the headlines in each feed channel. The ones that catch my attention tend to be the posts that I actually read. (Here's a good article on headline-writing: permalinks, the code that is the address of your post on the internet. Choosing how the link of your post is named is as equally important as the headline you write. Usually when you write a post, what you write in the headline becomes all or part of the address, ie, the permalink. With some blog platforms, you don't have much choice in how that address is formed. With others, such as WordPress, Paul Stamatiou has written a concise outline of Tom Raftery's post from last year as well. All good advice for helping you make it easier for people to find your thoughts on the web. Add to Yahoo! My Web Technorati: Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: