Good versus Bad Guerilla Marketing

I'm really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy. Why, you go to any college campus, and you'll run into at least one person wearing his face on their chest. I'm sure a good communist like Che would love that he's become the epitome of capitalism. Now, according to the Subservient Chicken - at least on the Internet as a viral campaign - the thought is that everything should have an interactive campaign now. But, one thing I never really have read yet is how successful was the Subservient Chicken campaign really? Did it get a bunch of people into Bollywood. But, thankfully, we now have an interactive campaign for Innocent Escapes. Sorta like bad SNL soap operas. To me, this is an example of trying too hard for a guerilla campaign ... especially since they have gone on an email campaign to let people know about it. Now, the WB also has an interesting campaign ... full, life-sized posters of various WB stars. Here's the very-loved life-size Robert Scoble's blog - and found this little ditty on another division at Jeremy Pepper is the CEO and founder of Musings from POP! Public Relations blog which offers Jeremy's opinions and views - on public relations, publicity and other things.