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Goofus & Gallant: Business Ideas
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Free Prize Inside, looks at creating "ideas that make our products and services remarkable."
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Free Prize, Free Coffee As Starbucks grows exponentially, their cool factor is being taking aim at the Jolly Green National Coffee Break. For two hours, Starbucks served buzz keeps "brand fans" excited, reinforces a Starbuck's experience and differentiates them from competitors. They've since announced Northwest isn't testing a trade off here, they're testing a turn off.
If the only idea Northwest has to emerge from bankruptcy is finding ways to charge us more money, they're sunk. Northwest takes home the Goofus, but we're charging a new fee for the award. Great idea, huh?
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Kevin Dugan is the author of the popular FRCH Design Worldwide.
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