Google has announced the acquisition of Urchin Software Corporation, a San Diego, California based web analytics company.
From the
As Google stated, the main reason for this acquisition is to be able to provide AdWords advertisers with data that demonstrates the ROI of their ads, and encourage them to spend more with Google.
But what about this idea? I wouldn't be surprised if this were a step closer to offering a performance-based pricing model. With the tracking offered by word that Urchin was bought for $30 million.
Andy Beal is an Marketing Pilgrim and reach him at
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Google Acquires Web Analytics Firm Urchin
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