Google is integrating malware warnings in the search results to warn searchers about risky sites before they go there. In fact, searchers have to work extra hard to get to them.
Results for the phrase "
For the clickhappy don't-pay-attention-types, Google is thoughtful enough to take away the direct link altogether. Clicking on the link takes you to this full-page Help Center explains:
This warning message appears with search results that we've identified as sites that may install malicious software on your computer. We want our users to feel safer when they search the web, and we're continuously working to identify such dangerous sites and increase protection for our users.
Now it's only a matter of time before webmasters come running out protesting such a flag on their search result, claiming innocence. Last month, presumably when this offering was still officially in development, a study released by McAfee Site Advisor, pegs AOL and Ask as the safest search engines in regard to number of dangerous results. Only 3.6 percent of AOL results brought back risky links, and around 4.2 percent of Ask results. Yahoo! had the highest instance of dangerous links.
Sponsored links (8%) were almost three times as likely to link to a malicious website as organic links (3%), according to the study.
(Hat tip toDel.icio.us | Digg | Reddit | Furl
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