Google Adds Optimization Tool

Yesterday at PubCon Las Vegas, Matt Cutts dropped a hint that there would be a new Google service launched. That new service is an SEO tool addition to Google Sitemaps, that will SEO companies cringing as webmasters are given easy guidelines for optimization and error correction. "The timing worked out to announce a new webmaster console on Google Sitemaps. I signed up today and it's pretty sweet. For example, you can now see crawl errors, timeouts on pages, robots.txt errors, unreachable urls, etc. Just really useful hard data that tells you if you have crawl problems and what they are. And you do not need a sitemap to use this functionality. You just create an empty file to verify that you own the domain," writes Google software engineer Matt Cutts on his Gadgets, Google, and SEO digg.com referred more visitors to his blog than Google, and that Firefox is delivering over 50% of traffic. On a humorous note, thanks to a post about a search engine marketer making his way on the Martha Stewart's The Apprentice, Cutts' blog showed up as the #12 result for [Martha Stewart], an unexpected keyword refferal. In addition to gushing over the Sitemap tool, Cutts also expanded on Google's approach to fighting spam. As Google creates faster cycle times for detecting and taking action on spam, Cutts says that in the future, SEO will be easier, and spamming will get harder.