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Google: All The Other Companies Are Doing It

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A pretty large commotion was made over Google buying DoubleClick a few months back, especially from Microsoft, who filed against Google with the feds, flinging antitrust concerns. On Friday, Google responded with: Everybody else is doing it!

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Even tattletale Microsoft. <br />
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Pablo Chavez, policy counsel for Google, gleefully notes that since Google's April 13 acquisition, Yahoo bought Right Media, AOL bought ADTECH AG and TACODA, WPP Group bought 24/7 Real Media, and Microsoft bought both aQuantive and AdECN Inc. <br />
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That's a lot of advertising companies and a lot of money. Excluding three acquisitions where amounts were not disclosed, that's at least $10.4 billion in online advertising companies being toss around. <br />
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Chavez argues that the number of advertising companies bought recently, as well as
Of course, in that same
Then again, he sort of has to take Microsoft's side.

"[W]e think that these acquisitions signal a new phase in online advertising, in which barriers between technology providers and advertising agencies are beginning to fall,"

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