An effort between the search advertising company and Indiana University aims at codifying trust factors to help people avoid scams online.
Net Trust project in development by Indiana's School of Informatics is being backed by Google's Open Source Program Office. The work will be released under terms of the blog how they would develop Net Trust as a trust mechanism rather than a security mechanism. "Net Trust is designed to undermine fraud and credential subversion that use human engineering (also called pretexting) by building interfaces that make use of humans' natural trust behaviors," Camp wrote. At the project's Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.Google And IU Strive For Net Trust
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