Google And Print Advertising?

In newspaper boardrooms across the United States, the news that Google a few clues: For one thing, Google doesn't really bring any kind of competitive edge to the print advertising game the way it does to Internet search-related advertising, where its giant algorithm machine spins a web that drags Internet surfers in like flies and practically forces them to click on ads whether they want to or not. In magazines (and newspapers), there's no algorithm-powered search, and no search-related ads. If nothing else, meanwhile, Google's desire to move into newspaper ads - which it apparently thinks are a better fit than magazines - is yet another signal of its unquenchable thirst for ad inventory of any kind, so that it can keep growing at those triple-digit rates the stock market is so enamoured with. And let's face it: the newspaper business needs all the help it can get. Although Scott Karp of Publishing 2.0 Comments Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl www.mathewingram.com/work and