Google And The Need For Speed

If the scientists who claim news content has a half-life of 36 hours online before it falls off the radar of Internet users are correct, Google's successor online might match up freshness and relevance. I remember overhearing a conversation between a bank teller and a manager one time, where the teller asked if the manager wanted something done fast or wanted it done well. The manager, of course, said "both." After posting a Jolt Cola and six Technorati, Blogsearch all pick up new content at a brisk pace. It could even be argued that the rapidly growing blogosphere presents more of a challenge than conventional websites do when it comes to indexing. To mate speed with performance would require a lot of servers and a lot of bandwidth. With its new headquarters under construction, the purchase of a switching facility in New York City, and its ongoing acquisition of dark fiber throughout the United States, one company could pull this off. That would be Google. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: David Utter is a staff writer for murdok covering technology and business.