As more and more Hispanic users gravitate to the Internet and all that it offers, their exposure to search engines and the marketing associated with them increases as well. However, is there sufficient Spanish language support to provide these users with a seamless Internet shopping experience? Probably not... So to remedy this, Google and Univision are talking about a partnership that would improve the prospect of search engine marketing using Spanish language. According to Search Engine Roundtable, Univision has one of the largest portals catering to the Spanish-speaking population in the United States.
As we've discussed in other some people I've come across when this topic is brought up.
Asinine comments aside, if Google thinks there is a place for marketing toward the Hispanic population within their lucrative advertising stable, then the whole "where there's smoke, there's fire" line of thinking seems quite appropriate. To learn a great deal more about how you should approach this type of advertising, please read Nacho's excellent Murdok. Visit Murdok for the
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