U.S. Internet users did 75. 8 percent of their January 2007 searches on Google or Yahoo, according to comScore media, and Nielsen//NetRatings found the combined total to be 76.4 percent.
"One side effect of this degree of concentration is that it can often make marketing on second-tier search engines often a better value for the money - less competition for keywords means that advertisers get broader reach for fewer ad dollars."
Paid search comprises the largest portion of the U.S.
Paid search is the main force behind U.S. online advertising, and spending on paid search in 2008 will surpass the $ 9.6 billion that was spent on all online advertising in 2004. There are a number of reasons to believe that there will be even more paid search spending.
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