Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries.
"Each day we see many users come to Google.com to research products and find where to buy them,"
Google's Merchant Center. When they show up for any given product-related search, they are going to be highly coveted spots for anyone selling those products online.
Currently, the ads are still considered a beta feature, and are only available to a limited number of retail advertisers. In time, however, they will be opened up to more merchants, and the number of Google users who will see the ads will be increased.
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