Google's Website Optimizer works, and the company really, really wants you to know it. The winners of the Google Website Workout contest - which challenged businesses to use the tool and improve their conversion rates - have been announced in just about every place possible, giving both them and Website Optimizer all sorts of publicity.
Feel like wading through a lot of words? If so, visit the
So consider bowing to Google's press machine and giving Website Optimizer a shot. Who knows - do well enough with it, and maybe your story will get spread across five or six corporate blogs.
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