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Google, Ask Make Moves In Europe

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The UK and Germany now have releases of Google Base for their Internet users; meanwhile, Ask.com has expanded its mapping imagery throughout Europe. Google Base made its debut in the UK, a move Clay Bavor, Associate Product Manager, Google Base, First, it simplifies the process by which people give Google information they want to share. Rather than having many places to upload information to Google, there's just one. Second, by accepting all sorts of structured content--that is, content with attributes like "color" or "square footage" or "location"--Google Base increases the comprehensiveness of Google search by making a wider variety of data available. Finally, the nature of Google Base's structured content makes it easier for users to find what they're looking for by using attributes to refine their search. Ask has made some nice strides in Europe with its maps. For example, their UK Farmers supporter Michiel Frishert, Ask.com Site Research and Development, Buckingham Palace and the

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