Google Auctioning Print Ads

The search advertising company has expanded its magazine ad test to a broader number of magazines in three of its vertical markets. Google's WebProWorld Certain explained the prorated option available to bidders: ...as long as when you submit your bid, you check the box indicating that you'd like to prorate your bid for individual issues. Prorating your bid means that if, for example, you bid $12,000 for three 1/4 page ads, our system will treat your bid as three $4,000 bids for each 1/4 page. That way, if your bid does not win for all of the issues you selected, you can still win some of the issues and pay a prorated amount for each. Prorating is an option enabled by default, but can be cleared by unchecking the box next to that option in the issue selection area of the page. The Inside AdWords blog here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for murdok covering technology and business.