Google Base Boxes With Search

Google Base gets the latest push with Google adding a search box to certain results where users can easily search within the SERPs they just retrieved. The GoodROI website posted its discovery of a search box being returned within Google's search result pages for certain queries, like noted some commentary from other search bloggers about the latest search within search from Google: Barry Schwartz : "Just another reminder there are many ways to reach the number one spot in Google, outside of the main organic results." Scubajarhead on Webmaster World: "This is going to turn into a nightmare especially for the real estate searches. Thousands of real estate agents are just going to bulk upload data from the MLS and just cause a load of duplicate content. "My clients spend thousands of hours creating unique content for their websites to get a first page listing for terms such as [large city] Real Estate. Its is very disheartening to see now Google directing traffic to their own product right on top of the natural listings. I think Google is heading down the wrong road with this addition to the SERPS. " Philipp Lenssen sees this as Honda Odyssey, the popular minivan, brings up a similar set of search boxes allowing the user to look for an automobile by location, make, and model. Tag: Add to document.write("Del.icio.us") | Yahoo! My Web Drag this to your Bookmarks. David Utter is a staff writer for Murdok covering technology and business.