This week's big Google news - or supposed news - is the launch of Google Base. It's a hot, fun story on sorta response on its blog - since Google doesn't do PR. But, the interesting thing is that it's not really news if you read media other than blogs, or if you have the (mis)fortune of living in Phoenix, and reading the tepid Phoenix Business Journal. Why? Well, Reader Comments... POP! Public Relations, a public relations firm based in Arizona, USA.
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