Google Blogs On Policy Issues

While most companies struggle to figure out blogs' role in the communication mix, Google has figured out that blogging is the best way to present its position on policy issues. Google's blogs: The blogs don't allow comments, enabling "Google to talk about sensitive issues and protects it from a controversial conversation, as there's no way for readers to talk back." Agreed. On the other hand, any example of blogging as an issues management tool is welcome, if for no other reason than to be able to say, "Yes, you can" when lawyers at other organizations suggest, "You can't do that." And if one of those lawyers suggests that Google's attorneys must not be happy about it, you can always point out that Google's lawyers are among those posting to the blog. Shel Holtz is principal of a shel of my former self