Google Book Scans Boosting Sales

The search advertising company has contended its practice of scanning books and presenting snippets of text would help drive interest and sales of books people might not find normally, and it is starting to look like Google was correct.

report on the subject provided some support to Google's contention: "Google Book Search has helped us turn searchers into consumers," said Colleen Scollans, the director of online sales for Oxford University Press. She declined to provide specific figures, but said that sales growth has been "significant." Scollans estimated that 1 million customers have viewed 12,000 Oxford titles using the Google program. Another specialty publisher, Springer Science + Business, has seen increased sales from its backlist catalog that they attribute to Google. They would not comment on figures for the privately-held publisher, however. Major publishing house Penguin also said that Google has helped some, but Amazon has been even more helpful. Amazon also offers publishers the option of having a few pages made available to readers on the website. "Our experience has been that the revenue generated from Google has been pretty modest, whereas the Amazon program has generated more book sales," Penguin Chief Executive John Makinson told Reuters at the Frankfurt Book Fair this week. Google's defense teams are certain to make note of this too. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.