Site publishers can use the Google Custom Search Engine to build the search engine of their dreams, drawing from specific sites and blogs, dressing it up to match the look and feel of the webmaster's site, and making money with AdSense through its search results.
announced the much-rumored roll your own search service from Google has arrived. Called With a Custom Search Engine you can: • Apply your website's look and feel to the search results page. • Make money from your Custom Search Engine by participating in Google's AdSense program. • Provide search refinements within results pages to make it easier for searchers to find the information they're looking for. • Incrementally add sites to your search engine's index as you surf the web. • Invite friends and trusted users to co-edit and contribute to your search engine. "We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.," said Marissa Mayer, Vice President of Search Products and User Experience. "Everyone - businesses, organizations, moms, dads, teenagers, and teachers - can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests." Google's Matt Cutts In the same way that AdSense enabled a lot of very good content creation in different niches, Custom Search Engine could help a lot of people who want to make a search engine, but would be happy doing it not-as-a-VC-funded-startup. Anyway, this whole personal take is wild speculation, but it would be neat if it turned out to be true. I do think that this launch will kick off a lot of opportunity that not everyone will see or understand at first. For example, the first person to make a truly kick-butt search engine about biking will likely start to attract volunteers and traction and first-mover attention, and could very well become the authority search for that niche. The launch of a new Google service has garnered the usual broad attention such initiatives from the search advertising company do. Om Malik We expect to see some interest in the Custom Search Engine from political interests, especially since Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: David Utter is a staff writer for murdok covering technology and business.Google Breaks Out Custom Search
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