Google Brings Zaaz To Analytics

Consulting services from Seattle-based Zaaz became the first branded as a Google Analytics Authorized Consultant. Although Google has been free website Analytics service, they have moved quickly to secure the services of told MediaPost about how Google can benefit from the arrangement: Crosby said that Google hopes that additional analytics will ultimately lead to improved Web sites, which will make for better user experiences--and in theory, lead to more ad clicks. "It really is something that's healthy for the entire ecosystem of the online world. If site owners have this data, they can see where things are working and things are not working," he said. "They improve their site, it's a better user experience, and the user rewards them with high conversions." Zaaz lists Microsoft as one of its enterprise customers. It is not known if Microsoft may consider Google for its future analytics needs. document.write("Email the author here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.