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Google Buys Urchin

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Google has purchased the web site stat company Urchin. Urchin is a competitor to companies such as Webtrends which help webmasters track visitors.

Urchin Software Corporation Headquarters - Where the best in web analytics comes fromUrchin, based in San Diego, California, will apparently enable Google to offer stat services to websites. If Google follows its normal pattern it is likely there will be a large free component to the use of the software. Google may be primarily interested in Urchin's hosted version of this software in order to make it easier for its Blogger customers to utilize. Financial terms were not disclosed. WebProBlog which focuses on internet business and marketing trends.

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