Google Buys Video Game Ad Firm

Adscape Media for $23 million. It's unclear at this stage whether this is a just a move to buy a "few potentially interesting patents" or Google's entry into in-game advertising.

From my own experience, I'm personally starting to question Google's acquisition strategy. Now, I have no inside information, but I can relate their actions to what I went thru as part of defunct WebSourced).

The old management of THK decided the best way to grow the company was to acquire as many marketing and technology companies they could, show the market they were on the cutting edge and hopefully, grow the bottom line. Unfortunately, Think Partnership didn't give much thought to how exactly they were going to make all of these acquired companies work with each other. Before I left in 2005, there was no direction and many of the acquired companies started grumbling that they felt as if they had been brought on with great promises, but then discovered no real strategy to the acquisition - does that Via.

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