Revenue and profits rose for Google in their first quarter, earning net income of $1 billion on $3.66 billion in revenue.
Through AdSense on partner sites, Google pulled in 37 percent of its revenue, $1.35 billion. Google paid $1.05 billion of that back to AdSense partners, and that figure made up the bulk of Google's $1.13 billion in Traffic Acquisition Costs.
Expansion of its partner network remains a key strategic initiative for Google. As for its Clear Channel and EchoStar deals, co-founder Sergey Brin said on the conference call these deals are for prime ad inventory, not remnant. 
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