At an investor conference Wednesday, Google CFO George Reyes stated -- I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model. According to a The problem with this is that the burden of proof is on the advertiser ... and Google knows that most advertisers will not take the time to argue. Therefore, Google has a financial incentive not to deal with click fraud on their own. It not only costs them to deal with the problem but if they do find a solution to stopping click fraud ... it will cost Google much more when they don't get paid for 20% or more of their clicks. In the article, Jessie Stricchiola, the president of Alchemist Media, "estimated that as much as 20 percent of all clicks on paid search ads are shams". Personally, I believe that number to be way too low. It is just too easy to screw a competitor! Per CNN, Reyes went on to say, "There's a lot of bad guys out there that are trying to take advantage of this and it costs, I'm sure not just us, but eBay and Yahoo! and Amazon and the whole crowd, you know, tons of money." murdok is the CEO of WebProBlog which focuses on internet business and marketing trends.
Google CFO: Click Fraud Threatens Our Business Model
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