A lot of Google’s products and services die quiet deaths in dark corners, but on the other hand, there are times when the company seems to have a Midas touch. New reports indicate an appropriately golden future for Google’s newspaper and radio ads.
That’s not to say there aren’t some hurdles remaining. Nat Ives and Andrew Hampp The Seattle Times’s Mike Lemke indicated that “the test has already produced six-figure incremental ad revenue.”
Similar arrangements are working well for folks in radio, as well. The president of Media Max was “impressed” with Google’s efficiency and by the way it delivered “ad rates triple that of the regular networks in the market.”
Note that these happy outcomes occurred during an article about Google and satellite television ads.
Google Chalks Up Victories In Print, Radio
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