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Google Changes Its Mind About Money-Back SEO

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Business makes strange bedfellows. Just in time for the Webmaster Help Center:

"For your own safety, you should insist on a full and unconditional money-back guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason, or if your SEO’s actions cause your domain to be removed from a search engine’s index."Google Changes Its Mind About Money-Back SEO' /></p>
<p>Performics, it was pointed out by astute observers, <a href=didn't offer such a guarantee. In light of that revelation (the blogosphere is

Google has said in the past that it has no intention of selling off Performics, but that could change too as more and more conflicts of interest emerge. It's already awkward that Google will have to change some policy wording (with regard to not having relationships with SEOs or SEOs not speaking on behalf of Google) and that Sullivan notes in a Sphinn comment section, if Google keeps the company the two will have to watch either like hawks:

"Google's going to have to worry about everything Performics does; Performics will have to be hypersensitive that they don't somehow violate a Google guideline."

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