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Google Checkout Up 30%
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Paypal could be considered the nearest competitor to Google Checkout, but Paypal is still dependent on eBay for the majority of its traffic: for the week ending 11/18/06, 70% of Paypal's upstream traffic came directly from eBay.
Both Buy.com and Jockey sent 16% and 7% of their respective traffic to Google Checkout last week, which seems like a very high conversion rate. Both sites are promoting the $10 off Google Checkout offer on their home pages, which indicates that the offer could be increasing conversion rates. The other sites on the chart are only showing the offer on the checkout page itself.
Google, with its deep pockets, is effectively buying traffic for its Checkout service, and smart retailers are using the offer to increase their conversion rates, but it could be a long time before it reaches Paypal's traffic levels - the market share of visits to Paypal was 96 times greater than for Google Checkout last week (week ending 11/18/06). Possibly Google's Google Tops PayPal In Money Wasting War - 11/22/2006
Is Google Desperate With Checkout? - 11/03/2006
Bookmark murdok:
InsideGoogle blog, offering the latest news and insights about Google and search engines.
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Bookmark murdok:
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