Google Clarifies Quality Score Guidelines

Since announcing algorithmic adjustments to the calculation of landing page quality score, and the subsequent impact on minimum bids, Google has been the object of some scrutiny from its advertising partners. Following much anticipation, the company has finally released more concrete basis of suggestion for achieving high quality score ratings. Over a month ago, myself included, immediately noted that the company offered little to no guidance in terms of what elements comprise a "quality" landing page. Since quality score would have a direct impact on minimum bid, it seemed only fair that Google give some insight into what criteria the algorithm looks for in its calculation. After much kicking and screaming from its advertising partners, Google has released a more detailed guide into what comprises a quality landing page. The following is taken from the Murdok. Visit Murdok for the