Google Continues to Satisfy, News Publishers Don't

August 18, 2009

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Google Continues to Satisfy News Publishers Dont

The latest Larry Freed
Google got an 86 on the ACSI's 100-point scale for the second year in a row. That's 9 points higher than Yahoo, Google's nearest competitor. AOL has reason to be happy though, because it is the only one in the search engines and portals category whose numbers actually went up. Everyone else stayed the same, but AOL gained 1% to reach a score of 70.

According to the index, the eBusiness sector is up on the ACSI by 2.8%, which is an all-time high for the category. It scored an 81.5.

Newspapers

The online news and information industry didn't do quite as well, decreasing by 1.3% to a score of 74. USAToday.com was the only site in the category to go up, while ABCNews.com reached an all-time low, dropping by 5% to a 71.

"With a number of major newspapers shifting operations online, it’s surprising that news and information websites have not seized the opportunity to provide customers with the quality of news they’ve come to expect," says Freed. "Online customer satisfaction has a proven impact on reader loyalty and therefore on advertising revenues, and the battered industry needs any help it can get."

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