Greater extensions by Google into traditional advertising media could mark a sea change in ad buying.
WebProWorld In the latest edition of divining Google's future, Supernatural debut episode online a week before its broadcast, perhaps it could offer similar deals to other networks. Yahoo could provide video contextuals (let's call it Visual Match) to help it recoup the expense of hosting and serving other video content. Google already allows users to submit their video to the search engine. Extend AdSense to them (and call that VidSense) and there's another point of presence for video contextual advertising. They could then offer that model to producers who make their videos available online at Atom Films and other sites. Instant revenue stream for them. Madison Avenue isn't going to suddenly shutter its ad agencies. Google sees the value of print and traditional media, and search engines do have the ability to sift through and index video and audio. Yahoo already fancies itself a Hollywood player. It's not too much to think how either could extend beyond the Web, but doing so to radio and TV would be a difficult task. David Utter is a staff writer for Murdok covering technology and business. Email himSuggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!