Google’s Chief Economist Hal Varian effectively dismantled all of SearchIgnite’s study on CPC inflation resulting from Google’s ad deal with Yahoo except for one: that prices could rise. That may be irrelevant, though, since, Varian notes, Google and Yahoo don’t actually set ad prices. Advertisers do.
convincing-enough AstroTurf organization on the press, other opposition has recently surfaced, including the far, far away from dominating the online ad space in general.
Google Debunks CPC Inflation Study
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