quality guildelines
"Looking at the site that you mentioned, I could imagine that studying our Google Webmaster Guidelines, in particular the quality guidelines, would be time well spent," Google's John Mueller said.
"Most of these guidelines involve the content on the site itself, something which generally can't be changed through links pointing to the site."
In a mildly direct way, Mueller suggested the site's low quality, not the inbound links, needs work. As far as evil linking and site rankings go, Mueller said in a follow-up that in theory the linking cited could cause a problem in some "borderline situations," but still suggested the webmaster in question needs to study Google's quality guidelines.
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