However they offer a caveat: “We recommend you carefully consider the revenue impact of blocking an ad, since blocked ads won't compete in the auction on your site, and advertisers whose ads you block may choose not to target your site again in the future."
Advertisers would benefit by being able to improve their placement-targeted ad campaigns, such as "When you block an ad, you'll be prompted to select a reason. We'll share this constructive feedback with advertisers so they can use it to improve the quality and relevance of future ad campaigns."
The launch would take place over a couple of months “When it has been enabled for your account, you'll see a green notification box at the top of your 'Competitive Ad Filter' page, located under the 'AdSense Setup' tab. By default, the Ad Review Center will let you review all placement-targeted ads after they have run on your site.”
They offer a strong recommendation to "keep your review preference set to 'auto-allow' and review ads after they have run." The Ads when they're queued up for a review don't participate in the auction and the ads blocked by you can't compete in the auction. Revenue impact would depend on "each publisher's situation." It is advised that "when using the Ad Review Center, please consider the revenue effects of blocking ads or switching from the auto-allow setting."
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