Google Dominated Paid Search In Q1

Yahoo and MSN trailed behind Google in the share of spending in sponsored search, and the first quarter of 2006 saw a 9.3 percent increase in overall online ad spending. Google drew 44 percent of the market share for paid search advertisements in the pay-per-click arena. Yahoo had 20 percent, while MSN pulled in a tiny five percent. Keyword prices ticked upward, according to respondents to a survey. Fifty-three percent of those contacted for a response said they paid more for clicks, and fifteen percent of the respondents said their prices had spiked higher by ten percent or more. Deutsche Bank and MediaPost take note of a ClickZ report on brand searches. Via a study by the Hitwise online marketing research firm, 15 percent of people who search for a brand name never go to the web site for that brand. Add to document.write("Del.icio.us") | Yahoo! My Web | PreFound.com Bookmark Murdok - David Utter is a staff writer for Murdok covering technology and business.