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Google, DoubleClick Deal Challenged Again

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The Center for Digital Democracy (CDD), US PIRG, and the Electronic Privacy Information Center (EPIC), discussed the proposed merger at a National Press Club meeting in Washington. They have filed a supplement to their original complaint about Google's proposed $3.1 billion buy of ad network DoubleClick. Google has an Achilles heel in its business, according to Google's current stance on privacy calls for a global standard based on the Amina Fazlullah of US PIRG thinks information collection centralized in this merger, with Google in its dominant position, will affect the consumer's position in the marketplace. Pricing and item availability could be impacted by what Google would know with its aggregated information.

"Content producers would be stuck with very few choices," Fazlullah said of advertising opportunities for that blanket group of industries, should the deal go through.

CDD executive director Jeff Chester said the "overwhelming share of control" possible from the deal poses a "profound threat to privacy at home and abroad."

That seems to be the case for Canada, today, as the Canadian Internet Policy and Public Interest Clinic
Public Policy blog Pablo Chavez, Google Policy Counsel, said in the post his company is "glad to see" the FTC readying its town hall meeting about online advertising on November 1 and 2.

"Late last week we sent comments recommending that the Town Hall address two additional topics," said Chavez. "We did so in response to the FTC's request for suggested Town Hall topics in addition to the very timely questions it already plans to pursue."

Google has asked the FTC to consider "the rapidly changing business landscape of online advertising, and the role it plays in providing free, accessible, user-friendly, and high-quality content to consumers," and "the ways in which online advertising is contributing to a healthy and vibrant small business community."

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