———-
I just got off the phone with Google’s Nick Fox, Senior Business Product Manager for Ad Quality, and got the scoop on the upcoming changes to the AdWords Quality Score.
As we when Google introduced the landing page factors, Fox does expect to hear some complaining from advertisers. He confirmed that the new algo “will impact a fairly large number of keywords”, which might lead to a knee-jerk complaint by a large contingent of AdWords advertisers. However, Fox stressed the “bulk of the impact will be on keywords not driving traffic.”
To try and offset some of the complaints, Google’s also trying to provide “more benefit of the doubt, when data is not available,” says Fox. Effectively, some advertisers will find that their minimum bids actually go down.
The side-story to this update is Google’s effort to try and reach out to advertisers before they flick the switch. They’ve learnt their lesson from previous changes to the Quality Score and are keen to get the message across that while the change will impact a significant number of keywords, they believe only poorly performing keywords will be affected.
That said, it’s clear that Google is on an aggressive campaign to try and reach advertisers and bloggers before the sh*t hits the fan.
So, if I were you, I’d try and get a good grasp on the Quality Score data now, so you can be prepared for the new algo next week.
Don’t miss all the updates on Google AdWords,
Comments
Tag:
RedditBookmark Murdok:
About the Author
Andy Beal is an
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
No comments yet. Be the first to comment!