AdWords clients may see an invitation to join the beta test of Google's pay per action (PPA) advertising appear in their accounts.
Google Extending More PPA Invitations
will get the chance to participate, according to Google's Inside AdWords blog:...advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis. PPA ads will appear on publisher sites in the Google content network. Publishers are free to choose the PPA ads most relevant to their site and run them in new ad units.Google mentions its content network, consisting of participants in AdSense, but doesn't mention search. The Google search result pages would be the most desirable place for an advertiser's PPA campaign to appear, though it seems that for now the beta test won't extend into that part of Google.
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