A lot of numbers seem to get thrown around the searchblogosphere. I closely follow a shorter list of numbers that matter. Search referral market share is right up at the top of the list, because as always it helps prioritize our clients' time and money. comScore does a nice job of breaking it out, but I still think the numbers are wrong, for all practical purposes. Look at your site's referral data. Probably Google's lead is bigger than comScore suggests. The Andrew Goodman is Principal of Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
Google Extends Massive Leechy Lead
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