Google Files Patent For Targeting In-Game Ads

With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in the worlds of both online and offline gaming. In a patent filing, the company outlines particular strategies that it is seeking to implement to gather specific information on gamers in order to tailor personalized advertising toward them.

You’ve been in a marathon session of Perfect Dark Zero for almost eight hours now. As several would-be assassins are chasing you throughout the city, you come across a billboard for Papa John’s. Suddenly, you’re reminded that it’s been about twelve hours since you’ve eaten so you pause the game, pick up the phone, and order yourself a piping hot pizza with all the fixings.

This is just the scenario that Google is looking to accomplish with its recent shift toward in-game advertising.

In its latest patent filing, Google is looking to gather specific user information so that it can deliver relevant, targeted advertising to gamers. The patent