A Google spokesperson provided a few more details about Gadget Ads, the widgety rich media ad platform the search advertising company recently debuted. Our source asked for an anonymous attribution for the answers provided, which gave us pause. From what we've seen so far of Gadget Ads, it looks like a compelling product. Why hide from a product that looks really good when it shows up in an ad unit?
Sometimes the ways of Google are unfathomable. The Gadget Ads bring interactivity to the ad unit. It's a website within a website, as Google demonstrated in its collection of Viewers can embed these gadgets to their iGoogle homepages. The expansion of Gadget Ads will see them populate ad units on the AdSense content network, "and on any other ad network that uses Doubleclick's DART solution," according to the product's FAQ. Though our source could not comment on DoubleClick at all, an odd position considering that note about placement appears as an Advertisers will certainly have the ability to measure success. ASuggest a Correction
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