As more This is not Google's first foray into television advertising, though it is a first as far as specific channels. The amping up its advertising businesses lately, and while that may not spell great news for ad agencies, it should be great for advertisers. It should be especially great for small businesses. According to explains on its TV Ads page, "Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes." Local businesses should be able to really take advantage of this, especially if NBCU and Google decide to expand the amount of channels in the deal.
For now, channels that will offer ad time include MSNBC, CNBC, Sci-Fi, Oxygen, Sleuth, and Chiller, but the companies said more may be added later. What if NBC (the channel) got thrown into the mix? The financial terms of NBCU's deal with Google have not been made public, but I would imagine that both parties will get their money's worth.
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