Google is trying to get advertising agencies to warm up to it after years of not being their favorite entity. After all, think of all the marketing dollars spent on search engine advertising (and SEO campaigns for that matter) that agencies missed out on because of a certain search giant.
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Google Shows Off
Stephanie Clifford at the New York Times
Aggressive Advertising
It's not unreasonable to suspect that Google has its own best interests in mind. Why wouldn't it? The company does seem to be working its way further into the advertising world more aggressively than ever. For example, they're talking about
A Lot of Ads in Google's Future
Don't mark the extinction of agencies yet, but there is no question that Google is getting a lot bigger in its advertising britches these days. You got YouTube ads starting to come out,
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Google Getting Aggressive with Advertising
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