Google had posted 'Take advantage of Universal Search part 2'. Here, the Google trend analysts have provided more recommendations to satisfy the webmasters' appetite for answers.
Some of these recommendation are as follows:
Local search- Help nearby searchers find your business: The site owners are primarily interested in localised searches for their businesses. So, these are a few tips from Google on this topic:a. Video Sitemaps protocols' lets the site owners specify a preferred thumbnail image for video, when they appear in the SERP.
Personalised Search Basics:a. Ranking changes affect the personalization of search results.
b. Topic specific websites are recommended, as they would stand out in personalised searches. For e.g., instead of making a website about automobiles, create a dedicated site to one particular model.
c. Use Geographic Targeting and Local Business Center, to let Google identify, as to which area the website would be most relevant to.
d. Pay extra attention to detail about the content of the website. Both internal and external.
Image Search- Increase the visibility: Make sure those images that maybe considered explicit or objectionable should not be used within the website, as the Safe Search option in the Google Search Engine will filter them out. In case, the Safe Search is filtering the images that seem fit to be viewed in general, then the site owner can use the 'Comments
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