Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user.
Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services.
"AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user's query doesn't provide enough information for us to confidently predict what they want,"
Google cites speed, transparency, and privacy as the key points of focus with Comparison ads. They show targeted offers in less than a second, they only show real products (meaning no teaser rates, baits or switch offers), and they won't send advertisers any user information.
Related Articles:
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!