Google Has Digg on the Brain

Google has released a gadget called iGoogle. You may draw some connections between it and a certain site called Digg, and some are speculating that it is even an indication of a broader plan from Google to creep into Digg territory. What would a Google-owned version of Digg mean to you? 
What Happens if Google Launches it's Own Digg? (improve search engine rankings? There's also the

"If you can’t beat them (or don’t feel like putting out the cash to acquire them), then join them," Loren Baker at Search Engine Journal linked to vanity URLs, and have them already residing within your Google account.

Google's whole foray into social media is quite fascinating to me as it unfolds almost from the inside out without many people realizing it is happening. If you ask me, Google already has a leg or two up on other social networks too as it holds the largest brand on the web, and obviously search market share, and searches begin a lot of web sessions, not even taking into consideration the number of people who use Google as their homepage.

Do you think Google will take the What's Popular gadget concept and turn it into a Digg-like site?